What is SEO? Search Engine Optimization

Let’s ask wikipedia.

“Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” …. “In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.”

What can I get for free?

These days not much is free, our initial SEO assessment is however. Call us to schedule a free initial analysis of your online market position.

What SEO packages do you offer?

Start-up Campaign – Our basic SEO includes the free initial analysis, it also includes a comprehensive report of modifications that should happen to your web page to give you immediate increased visibility to search engines. Our services to make the modifications to your web page can also be provided but is not necessary if you have in house staff or a vendor you are already comfortable with who can make the changes. None of the changes actually change how your web page looks to your customer they only change how the search engines perceive your site and services. This basic package includes changes that improve your search-ability for Google, Bing and Yahoo.

Active Monitoring – Our Active monitoring package is where we take your ongoing SEO concerns and make them our own. This service includes monthly analytics and detailed analysis of your current search engine visibility. Also included with this is a quarterly sit down or video conference meeting. At the quarterly meeting we provide you with trending analysis of how well the SEO process has been working to date, what your visibility is vs what your actual customer traffic looks like. We give you detailed information about how your page was searched for and found as well as information on how well your competition is keeping up with your SEO efforts. This is also the time we make additional suggestions for new keyword changes and adjust the online market position of your search results. This package is for companies that are serious about getting to the top of the search results, turning it into direct traffic and increasing profits.

SEM – Search Engine Marketing. This service is different than SEO. Usually it includes a click market advertising campaign. We are not a marketing firm and as such we are not qualified to provide this service directly. We do however have several SEM companies that we have worked with in the past and can recommend. We also are more than happy to work in conjunction with any marketing firm you currently employ to provide a seamless integration between your SEO and SEM functions.

A la Carte SEO Services – We offer many of the individual functions of our standard packages as an augmentation to organizations that do their own SEO internally. Even when you have a top notch SEO department internally sometimes it helps to get a new perspective. The services in this class that we offer individually include: Analytics, Listing Services, Search Market Analysis, Keyword Distillation, Trending Analysis and Statistical Tracking.

Are you white hat or black hat?; wait! what does a hat have to do with it?

We are a “White Hat” SEO Firm. While in the short term Black hat SEO practices are much more effective, long term you run the risk of getting de-listed by the major search engine players. If this happens the process of getting listed again is time consuming and costly. Because of this we stick to policy’s and procedures that comply with the search engine providers terms of service.